Senior Marketing Manager II, Canada
Instacart · Canada
What the posting says
Each fact was read from this posting and checked:Statedin the posting, quotedConflictsposted two ways, both shownNot mentionedwe looked; it is not there
- PayStated
- CAD 163,000–CAD 172,000 a year
- Employment typeStated
- Full time
- Work arrangementStated
- Remote OK
- ExperienceStated
- 10+ years
- EducationStated
- ['bachelor degree']
Not mentioned in this posting
We read the whole posting. These are not in it. Not a no: ask the recruiter, in your own words.
- ShiftNot mentioned
- The posting does not say
- Visa sponsorshipNot mentioned
- The posting does not say
Requirements, each with its sentence from the posting
These are the employer’s words. The index does not judge whether you meet them.
- Progressive brand and campaign marketing experiencerequired
10+ years of progressive experience in brand marketing and integrated campaign marketing
from the posting - Marketing strategy developmentrequired
A proven ability to develop marketing strategy, translating business goals into compelling brand narratives
from the posting - Brand and campaign marketing mechanicsrequired
Deep fluency in brand and campaign marketing mechanics
from the posting - Hands-on executionrequired
You are willing to roll up your sleeves and play both high & low--- moving fluidly between executive strategy and hands-on execution
from the posting - Written and verbal communicationrequired
Strong written and verbal communication skills; comfortable presenting and defending strategy
from the posting - Cross-functional collaborationrequired
A natural collaborator who excels at building consensus and leading diverse cross-functional teams
from the posting - Bachelor's degreerequired
Bachelor's Degree or equivalent practical experience
from the posting - Québécois culture and bilingual English/Frenchpreferred
Familiar with Québécois culture and bilingual English/French
from the posting
Read the full posting as the employer wrote it
We're transforming the grocery industry
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.
Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.
Instacart is a Flex First team
There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.
Why this role is on the menu
Instacart is the leading online grocery company in Canada, serving 98% of households across 10 provinces and 100 retail banners. The grocery delivery category is competitive and growing rapidly, and this role is responsible for building Instacart’s brand and business in Canada.
We're looking for a Senior Marketing Manager II to own consumer marketing for Canada. You will be responsible for developing the marketing strategy and owning execution across integrated campaigns, local content, and partnerships, working closely with brand, media, creative, CRM, and agency partners to drive measurable outcomes. This is a high-ownership, high-visibility role at the intersection of growth, brand and performance marketing on a lean, fast-moving team.
The ideal candidate brings sound judgment, a genuine feel for what resonates with Canadian consumers, the ability to develop strategy and build cross-functional buy-in, and the discipline to deliver quality work across multiple concurrent programs.
This role reports to the Director, Consumer Growth & Partnerships Marketing.
What you'll cook up in your first year
- Develop & gain executive alignment of the Canada marketing strategy.
- Execute the marketing strategy as the single DRI in partnership with cross-functional teams and agencies.
- Own Canada brand partnerships and agency relationships including supporting existing relationships and recommending new opportunities.
- Inform Instacart’s Canadian brand and business growth with deep consumer, category, and competitive insights.
- Own the Canadian influencer program that produces local, engaging content that fuels performance, developed in close partnership with our media team and agency partners.
- Ensure that campaigns and content reaching Canadian consumers are accurate, culturally relevant, and on brand — with localization expertise applied across owned and paid content.
- Own Canada monthly marketing budget tracking ensuring it is managed on time and with precision.
The secret ingredients we're looking for
Must-have pantry staples (Minimum Qualifications)
- 10+ years of progressive experience in brand marketing and integrated campaign marketing with a strong focus on strategy and execution, preferably within a US-based consumer tech company navigating Canada as a distinct market.
- A proven ability to develop marketing strategy, translating business goals into compelling brand narratives and breakthrough campaigns.
- Deep fluency in brand and campaign marketing mechanics: you understand how to write a strategic & creative brief; partner with channel leads and agency partners; and execute & measure.
- You are willing to roll up your sleeves and play both high & low--- moving fluidly between executive strategy and hands-on execution.
- Strong written and verbal communication skills; comfortable presenting and defending strategy to VP and C-suite stakeholders.
- Deep understanding of Canadian culture and market nuance, including regional differences across the country and experience reaching consumers in Quebec.
- A natural collaborator who excels at building consensus and leading diverse cross-functional teams towards shared goals.
- Bachelor’s Degree or equivalent practical experience.
Optional garnishes (Preferred Qualifications)
- Familiar with Québécois culture and bilingual English/French
#LI-Remote
Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia.
Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.
For Canadian based candidates, the base pay ranges for a successful candidate are listed below.
The posting text is reproduced as the employer wrote it; the index adds nothing to it.