Employment Type:

Full time

Shift:

Day Shift

Description:

JOB SUMMARY:

 

Loyola Medicine, treating the whole person with compassion to "also treat the human spirit." Reporting to the Regional Director of Marketing, the Marketing Manager serves as the strategic marketing lead for assigned service lines, programs and organizational initiatives. The Marketing Manager develops and executes integrated marketing strategies that support patient acquisition, service line growth, brand awareness and organizational priorities.

 

The Marketing Manager collaborates closely with physician leaders, operational leaders and key stakeholders to identify business needs and implement marketing solutions that drive measurable results. This role is responsible for marketing planning, campaign execution, performance measurement, budget management, stakeholder engagement and strategic consultation.

 

This position requires some driving to our Westchester, hospital and ambulatory locations.

 

JOB QUALIFICATIONS:

 

• Bachelor's degree in marketing, communications, business, public relations or related field.
• Five to seven years of progressively responsible marketing experience, preferably within healthcare.
• The candidate should be a strategic thinker with the ability to mobilize cross-functional teams to develop a fully integrated marketing strategy.
• Excellent CRM, market research, analytical skills, and the ability to recognize, avoid, and resolve problems are essential.
• Strong ability to produce results and achieve predetermined goals while adhering to budget and time constraints.
• Skilled in communication, presentations, project execution and cross-functional collaboration.
• Advanced proficiency in Microsoft applications, including Outlook, Word, Excel, PowerPoint, and Access, as well as other web-based applications.

 

JOB DUTIES AND RESPONSIBILITIES INCLUDING BUT NOT LIMITED TO:

 

• Develops and executes strategic marketing plans for assigned service lines, programs and organizational initiatives.
• Acts as the primary point of contact for key clients, collaborating with subject-matter experts in Digital Marketing, Branding, Consumer Engagement, Media Relations, and Internal Communications to ensure proper support for clients' business objectives.
• Build strategic relationships with clients. Attends and actively participates in client meetings at hospitals and provides consultation and guidance to assist in priority-setting and decision-making.
• Identifies business challenges and marketing opportunities through a detailed understanding of clients' service offerings, competitive positioning, and financial performance.
• Evaluates local operational processes to support system-led campaigns, identifies workflow or access deficiencies, and collaborates with leaders to identify potential barriers that prepare the hospital to manage campaign volume.
• Leads development of integrated marketing campaigns for clinical priorities.
• Collaborates with Marcomm department to ensure coordinated campaign execution.
• Establishes campaign goals, success metrics and reporting methodologies.

At Loyola, we know you’re more than your job. We see you and all of your potential. That’s why we invest in our people. Clinical advancement programs, flexible scheduling, tuition reimbursement and day one benefits… at Loyola, what’s important to you, is important to us. Join our family.

• Benefits from Day One
• Daily Pay
• Competitive Shift Differentials including charge and preceptor roles
• Career Development
• Tuition Reimbursement
• On Site Fitness Center (Gottlieb Memorial Hospital & LUMC)
• Educational Stipend
• Certification reimbursement (up to 1 certification)
• Referral Rewards
• Weekender program
• Self-Scheduling
• Nurse Residency program for new grads (Transition to Practice)

Compensation:   

Pay Range: $26.83 - $41.59

Actual compensation will fall within the range but may vary based on factors such as experience, qualifications, education, location, licensure, certification requirements, and comparisons to colleagues in similar roles.  

Our Commitment

Rooted in our Mission and Core Values, we honor the dignity of every person and recognize the unique perspectives, experiences, and talents each colleague brings. By finding common ground and embracing our differences, we grow stronger together and deliver more compassionate, person-centered care. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other status protected by federal, state, or local law.